What is Slow Fashion?

What is Slow Fashion ?

The term “Slow Fashion” was coined by Kate Fletcher in her 2007 article for The Ecologist:
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“Slow fashion is about designing, producing, consuming & living better…Slow is not the opposite of fast – there is no dualism – but a different approach in which designers, buyers, retailers & consumers are more aware of the impacts of products on workers, communities, and ecosystems.
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The concept of slow fashion borrows heavily from the Slow Food Movement. Founded by Carlo Petrini in Italy in 1986, Slow Food links pleasure & food with awareness & responsibility. It defends biodiversity in our food supply by opposing the standardisation of taste, defends the need for consumer information & protects cultural identities tied to food. It has spawned a wealth of other slow movements…
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In melding the ideas of the slow movement with the global clothing industry, we build a new vision for fashion in the era of sustainability: where pleasure & fashion is linked with awareness & responsibility…
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Fast fashion, as it exists today, strikes no such balance. Indeed, it is largely disconnected from reality, with little recognition of poverty wages, forced overtime & climate change.
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Slow fashion, with the shift from quantity to quality, takes the pressure off time…
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Of course, quality costs more. We will buy fewer products, but higher in value. A fairer distribution of the ticket price through the supply chain is an intrinsic part of the agenda. Jobs are preserved as workers spend longer on each piece. Slow design enables a richer interaction between designer & maker; maker & garment; garment & user. A strong bond of relationships is formed, which permeates far beyond the garment manufacturing chain.
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Slow fashion is a glimpse of a different – & more sustainable – future for the textile & clothing sector & an opportunity for business to be done in a way that respects workers, environment & consumers in equal measure. Such a future is but a garment away.”
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Read the whole article 💝: https://theecologist.org/2007/jun/01/slow-fashion
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